There is a plethora of options for many companies when it comes to marketing their websites online. Few of the notable techniques are search engine optimization, social networking and email marketing. Yes, you have read it right. Indeed, using email is an effective technique of spreading the word out about your business or brand. A well crafted email message can be a great approach in reaching your target audience. Below are few of the steps that you need to go through to guarantee the success of your email marketing strategy:
For you to achieve a successful email marketing campaign, it is indispensable that you conduct a thorough research about your target market. One way to do this is to gather email addresses using your company website and your social networking accounts. Make certain that you incorporate a click box where users can confirm that they would be interested to receive promotional emails from your company. Keep in mind that sending marketing emails without authorization can get your company marked as a filthy spammer. This is a serious issue that could have your website shut down by your Internet service provider. You can also just buy an email lists based on your target audience. But make sure that you deal with reputable list companies and oblige them to provide you the list of people who have given consent to receive marketing emails.
When writing the content of your marketing email, make sure that it captures the interest of the readers and convey an effective message at the same time. An email marketing message can be an announcement of marked down prices of items in your store, a launch of a new product or content that your target readers will definitely love to read. Also, make sure that your subject line is the headline of your email. Your headline should capture the reader’s mind. But ensure that your beautiful headline is supported by accurate and detailed information in your email. Moreover, keep your content short and snappy. Lastly, steer clear of technical expressions that may be incomprehensible to average consumers.
The key role of email campaign is to link up the information in the email to your company’s website. Build a page that consumers can go to in order to acquire more information about the product or services featured on the email.
Try employing small test emails prior to the implementation of your email marketing strategy. The feedback you obtain from these small campaigns will give you more insights on how to craft a more effective message for bigger mailings. Do not use graphics that are irrelevant to your message.
Negative online content is a serious problem for any person or business. There are different places online where people can mention you or talk about your business either in a constructive or damaging way. Nowadays, most consumers will do a research first before buying a certain product or using a particular service. Consumer complaint websites have become rampant and are extremely influential where they allow anyone to leave feedback and post reviews. It may be confusing or you usually don’t know where to begin when it comes to monitoring and managing your online reputation so here are a few tips for you to get started.
Here are 8 Reputation Management Tips
1. Google Yourself – Take time to Google your business name to find out what is being said about your business online.
2. Answer Negative Comments – Do not ignore negative comments. Be proactive and talk to the person who wrote the review to see how you can fix the problem.
3. Start Blogging – Blog posts help push down negative reviews and get them off of page one. The more you blog, the faster your blog posts will fill up the search engine results.
4. Submit Press Releases – Publish press releases on a regular basis to keep a steady stream of fresh and positive content on the web about you or your business.
5. Get Social – Google places a lot of quality on social media sites – the more social media profiles you have, the better. You can also ask your happy and satisfied customers to leave reviews for your service or company.
6. Join Industry Specific Forums – Find forums related to your industry and join them. Become active on these forums and always have your business link your signature if allowed.
7. Practice Search Engine Optimization – SEO is good for more exposure and for building s strong reputation in terms of relevance and importance. Make sure your website and other web properties are fully optimized.
8. Think Before You Speak Online – once you post information on the web, it is out there and can’t be taken back so post carefully.
Making a strong reputation whether online or offline is quite significant for any business or individual. People, businesses, or even employers would likely refuse to interact or do business with a person or company if they found negative information about them in the Internet. Online Reputation Management companies offer various online reputation services to help people and businesses remove negative content. These companies are also responsible of monitoring or keeping track of their social media presence. Consider online reputation management as an online version of Public Relations. It is simply improving your public image or your business’ image online using the right plan of action.
What is responsive web design? In essence it is when the design of the website responds to the dimensions of the screen. In other words, a website built to be responsive, takes note of the height and width of the screen (actually, the viewable area is usually a browser window, as in Internet Explorer), and adjusts the web page layout to fit the viewable area appropriately (according to what the web designer or creative director deem appropriate).
Although this is most commonly used in web layouts, responsive web design can go well beyond layouts. Primarily achieved using code referred to as media queries (see my article The Media Query), responsive web design empowers you to produce web pages that are independent of the viewable area.
Responsive Web Design Case Examples
A good usage example of this would be in the case of a website that is optimized to suit mobile devices as well as desktop computers, wherein the links in the top menu would be more workable repositioned as a vertical list, rather than a horizontal bar going across. This sort of detail is supported by responsive web design.
If you have a grid in your layout where 10 thumbnails fit nicely across on a regular desktop computer monitor, those thumbnails would have to be awful small to fit 10 across on an iPad or iPhone. With a responsive design you can change it so that if the width of the device is as short as an iPad, it only places 7 thumbnails across. Then, perhaps 4 across for an iPhone.
A lot of website contact forms are accompanied with a sidebar area (or two) for up-sale and other purposes. This is great for a desktop computer, but on a smart phone, by default, the form and the sidebar both are shrunken down too small to read. With responsive web design the form can be made to fill the screen and the sidebar can be hidden, placed underneath, “replaced” by another smaller version with the same message, almost anything is possible.
Responsive Web Design vs. Liquid Layouts
For a long time, there have been web page layouts that flex to the size (usually the width, specifically) of the browsers window, known as liquid layouts. These are still in use today, although they’ve never been as common as the typical fixed layout you’ll find on most websites (where the layout remains the same, regardless of the width of the viewable area). Liquid layouts are very commonly used for mobile devices, as they can be counted upon to fit every mobile screen size. This sort of layout is usually kept very simple, like a grid of thumbnails or a list of button. But if one takes that same layout and lets it span the width of a desktop monitor, it is usually found to be too sparse, too stretched or everything is oversized.
Are you willing to invest in a more long-term and reliable organic traffic source for your website? Then let’s look at a search engine that can assist you in increasing your traffic.
Interview an Influencer or Get Interviewed by a High-traffic Website
Have you heard of Tim Ferriss, the author of the Four-Hour Work Week?
His podcast is nowadays a staple content type that he provides to his viewers. Tim’s show has world-class performers who share their insights on a variety of topics, and he is well-liked on social media. Do Tim’s fans enjoy the show? So far, the show has received over 50 million downloads. On most days, it’s the most popular business podcast on iTunes.
Interviews, whether on video or audio, are inherently conversational, lively, and engaging. The great aspect is that it’s a win-win situation for both sides. The interviewer is exposed to a new audience, while the interviewee is able to provide his website visitors with new fascinating and authoritative information. You can ask an industry influencer to share your interview with their followers on social media if you interview them. Consider the organic traffic you’ll get from their social media followers, which number in the hundreds of thousands. Consider the level of interest generated by a prior Derek Sivers interview on the Tim Ferriss Show. Derek shared the show’s URL with his 283K followers on Twitter. It won’t hurt if you establish a relationship with the influencer as a result of the interview.
Similarly, being interviewed by a high-ranking website can result in a significant increase in search engine traffic. Harsh Agrawal’s blog, Shoutmeloud, received 35,000+ views in a single day after he was profiled by YourStory. That was the blog’s most popular search engine traffic source (with 600,000+ monthly visitors). Because interviews provide consolidated value, they can be used as a long-term lead generating source for your company. Consider how many bloggers you’ve learned about through interviews on YouTube and other high-authority websites.
You may also conduct a Reddit AMA if you have a very compelling storey to tell. Mateen’s AMA got about generating $85,000 in profit by selling TeeSpring shirts/hoodies received 2000 page views. He also boosted the number of visitors to his website on a daily basis.
By registering as a source with HARO, you can also answer queries from journalists. On HARO, Christopher from Snappa came across this question from Inc Magazine about the future of content marketing. He swiftly responded with a thorough response. He was mentioned in Inc a few weeks later as a result of this. HARO is an excellent strategy to have your brand mentioned on authoritative news sites such as Entrepreneur and Inc. Those backlinks will enhance your search engine traffic and increase your marketing strategy by improving your reputation in Google’s eyes. Contact an SEO agency to find out how you can do this and how they can manage it for you while you work on the bottom line of your business.