Don’t underestimate the influence your website has on those who visit it. Nothing is going to get them to leave faster than slow loading pages or colors that are hard on the eyes. You need something that is professional, inviting, and keeps them looking around. They should be able to navigate with ease, reach customer service, and complete an order hassle free.
In order to make this happen, you need efficient website development services. This is just too important to trust to anyone without researching them and talking to them. You need to verify you are going to gain significant value for the investment you make. It may surprise you how affordable a great website can be when you have the right developer on your side.
Layout
Think about the overall layout you wish to share with your target audience. This information should also be shared with the website development services you consider for the job. If you aren’t sure what you would like, allow them to come up with some concepts and share them with you. By hiring an expert, you can allow them to create it all for you.
If you already have a website, they can talk to you about what needs to be changed to make it perfect. If you don’t have one, they can get it right for you from the very beginning. Once a layout is approved, they can share with you how long it will take to create it. Everything will be tested before it is launched and you can also ask for any changes before it goes live.
Checkout
Don’t make the mistake of a poor checkout area for your products or services. You don’t want to miss out on the sale because the customer gets frustrated at that point. The checkout should give them options, be secure for them to enter their information, and allow them to complete their purchase in the least amount of time.
Your website development services can make this possible. The use of drop down menus to allow them to select special offers, shipping choices, and other specifics for their purchase will be appreciated. This also helps reduce the risk of errors with the orders that have to later be corrected.
Customer Service
Make sure there is a simple and straightforward process in place for your visitors to contact customer service. This includes those who have made a purchase and those who may have questions before they place their order. Talk to your website development services about the importance of this and find out what they can do for you.
The convenience of shopping online is appreciated by customers, but the biggest complaint is a lack of quality customer service. Make sure they can reach out by phone, email, or even online chat systems to get help when they need it. This will help you to build a loyal customer base!
Updates
Any great website is going to continue to be a work in progress. There should be updates including security, adding new information, adding new products or services, and changes to keep up with consumer demands. Make sure the website development services are going to stick with you for the long term and assist you with such updates.
The goal is to obtain website development services that allow you to have a website you can be proud of. It is professional, highly functional, and your visitors are happy with it. At the same time, they should offer all of this behind the scenes help at a price that is reasonable. Compare what is offered to ensure you get the best possible website!
A cached link or a page is a temporarily stored HTML web documents and data such as images, pages, and content in order to lower the bandwidth usage and the server’s loading time to fetch the requested web page. The web cache system saves millions of copies of documents that pass through it on a daily basis. Once a user requests a particular page, which would normally be previously stored in the cache, it would be loaded way much faster than the first time. A cache system can be either a server such as Google cache system or a computer program.
When we surf the web, our browsers usually save a copy of those visited web pages in a cache system in order to speed up the process of retrieving data, from the browser’s cache where it was stored, rather than fetching it from its original source.
What Do Google Cached Pages Mean?
Running a search on Google would often come up with “Cached” pages. Google cached pages are page snapshots taken by Google and saved when the bots actually last crawled a particular web page and indexed it. Users are informed that they are seeing a cached page snapshot followed by the day it was captured.
How Do I Check Cached Pages On Google?
Google cached pages can be easily reached by clicking on that green arrow, as shown in the screenshot below, next to the page URL. Once you click on “Cached,” you will be redirected to a different version of a page which Google usually saves it as a backup when it visited the site and crawled its content the last time.
How Do I Find Google Cached Pages?
When you visit a particular website but the request returns a page error or an inaccessible page, you would normally be suggested to view a “saved copy” of the web page you landed on. Chrome would display an option of “Show Saved Copy” button when the browser fails to load the page.
If you want to remove a cached content like snippets or pictures that still be found in search results and you do no longer want people to see it, then all you have to do is to submit your request by using Google’s Webmaster Tools.
Despite the fact that the titles and the URL of the cached page will still be seen, Google will delete the snippet and the cached page from the search results.
However, if you want to restrict a specific page from being cached by Google, you may want to place the tag below into the
section of your page’s code.
meta name=”ROBOTS” content=”NOARCHIVE,NOODP,NOYDIR”
Why Do I Need To View A Cached Page?
Due to the fact that several websites change quite often, their cached versions might be much different from the existent page you have visited from the search results. In fact, it probably is useless to view an out-of-date web page, but there are specific situations where both of website visitors and developers find viewing cached pages advantageous and useful such as:
When a website does not load or no longer available, you can still view the cached copy stored in Google archives.
When a website made has dramatically changed, a cached copy would be useful to quickly find your pertinent and familiar content.
Although the cached web page is not frequently updated, it would load way too much faster than the usual page, which is an advantage for slow internet users.
For SEO purposes, seeing a cached page in text-only version permits you as a developer to find out the way Google bots crawl and index the pages, which would act as an advantage to enhance the content for targeted keywords as well as other elements.
Expiring promos and special discount offers might still exist in cached pages and hence you still can catch up and benefit.
Eventually, Google’s cache is such a useful feature which can assist not only the visitors but also the developers in finding, viewing and/or removing a particular web page content.
There is a plethora of options for many companies when it comes to marketing their websites online. Few of the notable techniques are search engine optimization, social networking and email marketing. Yes, you have read it right. Indeed, using email is an effective technique of spreading the word out about your business or brand. A well crafted email message can be a great approach in reaching your target audience. Below are few of the steps that you need to go through to guarantee the success of your email marketing strategy:
Research
For you to achieve a successful email marketing campaign, it is indispensable that you conduct a thorough research about your target market. One way to do this is to gather email addresses using your company website and your social networking accounts. Make certain that you incorporate a click box where users can confirm that they would be interested to receive promotional emails from your company. Keep in mind that sending marketing emails without authorization can get your company marked as a filthy spammer. This is a serious issue that could have your website shut down by your Internet service provider. You can also just buy an email lists based on your target audience. But make sure that you deal with reputable list companies and oblige them to provide you the list of people who have given consent to receive marketing emails.
Content
When writing the content of your marketing email, make sure that it captures the interest of the readers and convey an effective message at the same time. An email marketing message can be an announcement of marked down prices of items in your store, a launch of a new product or content that your target readers will definitely love to read. Also, make sure that your subject line is the headline of your email. Your headline should capture the reader’s mind. But ensure that your beautiful headline is supported by accurate and detailed information in your email. Moreover, keep your content short and snappy. Lastly, steer clear of technical expressions that may be incomprehensible to average consumers.
Tie-In
The key role of email campaign is to link up the information in the email to your company’s website. Build a page that consumers can go to in order to acquire more information about the product or services featured on the email.
Other Considerations
Try employing small test emails prior to the implementation of your email marketing strategy. The feedback you obtain from these small campaigns will give you more insights on how to craft a more effective message for bigger mailings. Do not use graphics that are irrelevant to your message.
Negative online content is a serious problem for any person or business. There are different places online where people can mention you or talk about your business either in a constructive or damaging way. Nowadays, most consumers will do a research first before buying a certain product or using a particular service. Consumer complaint websites have become rampant and are extremely influential where they allow anyone to leave feedback and post reviews. It may be confusing or you usually don’t know where to begin when it comes to monitoring and managing your online reputation so here are a few tips for you to get started.
Here are 8 Reputation Management Tips
1. Google Yourself – Take time to Google your business name to find out what is being said about your business online.
2. Answer Negative Comments – Do not ignore negative comments. Be proactive and talk to the person who wrote the review to see how you can fix the problem.
3. Start Blogging – Blog posts help push down negative reviews and get them off of page one. The more you blog, the faster your blog posts will fill up the search engine results.
4. Submit Press Releases – Publish press releases on a regular basis to keep a steady stream of fresh and positive content on the web about you or your business.
5. Get Social – Google places a lot of quality on social media sites – the more social media profiles you have, the better. You can also ask your happy and satisfied customers to leave reviews for your service or company.
6. Join Industry Specific Forums – Find forums related to your industry and join them. Become active on these forums and always have your business link your signature if allowed.
7. Practice Search Engine Optimization – SEO is good for more exposure and for building s strong reputation in terms of relevance and importance. Make sure your website and other web properties are fully optimized.
8. Think Before You Speak Online – once you post information on the web, it is out there and can’t be taken back so post carefully.
Making a strong reputation whether online or offline is quite significant for any business or individual. People, businesses, or even employers would likely refuse to interact or do business with a person or company if they found negative information about them in the Internet. Online Reputation Management companies offer various online reputation services to help people and businesses remove negative content. These companies are also responsible of monitoring or keeping track of their social media presence. Consider online reputation management as an online version of Public Relations. It is simply improving your public image or your business’ image online using the right plan of action.